You would think that in the age of digital cinema niche films would have a boost. If you are creating a film for distribution, creating a dcp for cinema is triv

You would think that in the age of digital cinema niche films would have a boost. If you are creating a film for distribution, creating a dcp for cinema is trivial. The dcp can be shipped to cinemas on a physical copy, via satellite or over the internet and be delivered straight into the cinemas system. For the cinema owner there’s literally zero effort involved to schedule a few shows of a niche film. For the bigger chains most of it is automated anyway. All you have to do is schedule the shows in your point of sale system and the backend systems does the rest like building the playlist transferring content to the correct auditoriums and so on.