It depends on your userbase. Completely non technical users have completely blocked out URLs, they might as well not even exist to them. They'll even go to foo.

It depends on your userbase. Completely non technical users have completely blocked out URLs, they might as well not even exist to them. They'll even go to foo.com by typing "foo.com" into Google. But other users appreciate the nice URLs. Take reddit users refering to subreddits as "/r/subredditname" or 4Chan users going by "/X/". Of course these are more technically inclined users, but in many cases probably only marginally so.