How much of my money are you willing to spend to save your own life? Read an article that talked about insurance companies providing tools to consumers about p

How much of my money are you willing to spend to save your own life? Read an article that talked about insurance companies providing tools to consumers about pricing, turns out they don't use them because people are price conscience when it comes to their current healthcare needs. And my guess they're probably too price/time conscience when it comes to preventive care. Aka, they would need to be compensated to stop eating cheeseburgers.