Sales records in film are flat values, not inflation-adjusted values. Avatar is the only film in the 2000s to break the top 10 for inflation-adjusted revenue fr

Sales records in film are flat values, not inflation-adjusted values. Avatar is the only film in the 2000s to break the top 10 for inflation-adjusted revenue from film. So they aren't breaking sales records, or even close to it, they are breaking "dollars earned" records. Inflation-adjusted costs of going to a movie have remained fairly even, while inflation-adjusted sales figures have plummeted.