While you are right about in the moment decision making, this is a welcome change. What will likely happen is that aggregators / bloggers / journalists will st

While you are right about in the moment decision making, this is a welcome change. What will likely happen is that aggregators / bloggers / journalists will start comparing prices and write about the differences. People will see the articles. And in a moment of crisis, they'll potentially think about the ones they read about, remembering one hospital or another. And even if they don't, the mere fact of comparison articles (and likely outrage from normal people in the comments sections, etc), will create competitive pressure driving prices closer together. At that point, people won't need to search for the specific price for a hospital because all will likely be similar.