As it happens, I work for a company that owns a portfolio of a few hundred thousand domain names, many of them single word categories. Some of the names do bri

As it happens, I work for a company that owns a portfolio of a few hundred thousand domain names, many of them single word categories. Some of the names do bring in a ton of traffic on their own, but the stickyness is up to you to create. $15,000 is way too much in my opinion. You could use that to make a much better app to retain the visitors who do find you with a quirky domain name.