I no longer have any sympathy for Digi-Key now that I know they are doing $1B+ a year in sales. However, your point was played out back when sites started aggre

I no longer have any sympathy for Digi-Key now that I know they are doing $1B+ a year in sales. However, your point was played out back when sites started aggregating prices from camera vendors. The cheapest vendors were the worst ones, with really shady practices, like taking apart kits, then trying to re-sell you the stuff like the wrist strap and battery that should have been in the kit in the first place. The camera shop aggregators now all have reputation rankings.