I was in the market for a car last year - nearly leased rather than buying - and nearly went with Ling. Here's why 1. I'd heard of them - marginally important,

I was in the market for a car last year - nearly leased rather than buying - and nearly went with Ling. Here's why 1. I'd heard of them - marginally important, they had received coverage because of the design. 2. While the graphical design may make your eyes bleed, the site is supremely good at making the business of leasing a car simple. There are nice bits of text, written in colloquial breezy English, that explain exactly how leasing works and what the pros and cons are of different kinds of deals 3. It's wonderfully easy to compare the different cars and deals on the site and get an idea of the total cost of leasing. 4. The whole vibe of the site gives you the feeling that the conpany is quirky, human, but very straightforward and honest - not something you necessarily associate with leasing a car.