Their marketing didn't exist. That's part of what I think Microsoft didn't get right. I remember one Zune commercial (featuring Mims - This Is Why I'm Hot).

Their marketing didn't exist. That's part of what I think Microsoft didn't get right. I remember one Zune commercial (featuring Mims - This Is Why I'm Hot). There was a whole field of Zunes, and the first one started playing the song, then a few more, then all of them. They didn't make it clear that the first one was sharing the song with the others. I use Windows PCs, have an XBox 360, and up until recently I had a Windows Mobile Phone. Microsoft failed to get me to want a Zune the way Apple fans want an iPod.