The problem with these things is often they end up becoming irrelevant product pitches by startups and as someone who has something to advertise I find neither

The problem with these things is often they end up becoming irrelevant product pitches by startups and as someone who has something to advertise I find neither the business nor the readers really benefit. How do you intend to make the content relevant and high quality? That is the key to success with something like this I think.