I don't recall what Zune called the music sharing, but it was a stupid word. And the commercial forced its use. I believe it was called "squirting", which was

I don't recall what Zune called the music sharing, but it was a stupid word. And the commercial forced its use. I believe it was called "squirting", which was very unfortunate at the time because zunes were a shade of brown. Jokers would ask "What's brown and squirts?"