That's very much dependent on volume. $0.50 @ 1M units = $500,000k. You'll always see the crunch at high volume it's just small to medium volume where your opt

That's very much dependent on volume. $0.50 @ 1M units = $500,000k. You'll always see the crunch at high volume it's just small to medium volume where your options open up. Back when I was in the smartphone business we'd easily see 10M+ volume on a single device and the associated BoM was tuned to a tenth of a penny.