You have two ways of approaching this: 1. You consider that men and women have identical interests and you strive towards equal representation in your workforc

You have two ways of approaching this: 1. You consider that men and women have identical interests and you strive towards equal representation in your workforce because there is equal representation in society. 2. You consider that men and women have different interests and you strive to accommodate the different interests by diversifying the job offering. Women tend to be more agreeable than men, more focused on people than things and if you want more women in your company it pays to focus on creating jobs based on relating. For example, I don't have hard data at hand but based on my experience, the IT recruitment field is dominated by women.