> when I think of embedded code I don't think of 12 MB. That's one thing for creating a one off or prototype, but when a company creates millions of devices,

> when I think of embedded code I don't think of 12 MB. That's one thing for creating a one off or prototype, but when a company creates millions of devices, the BoM becomes more expensive than developing a C version of the code to run in <1MB flash.