Let's make a 2d matrix with 4 cells. The X axis is small company, large company, and the Y axis is successful product and failed product. Products hop about t

Let's make a 2d matrix with 4 cells. The X axis is small company, large company, and the Y axis is successful product and failed product. Products hop about these boxes all the time. Large companies sell off divisions or spin off products, small company products vanish and even large companies have turned around failed product lines. This piece seems to assert that the transition from small company / successful product to large company mostly results in failed products. Are there any numbers to suggest a higher failure rate than any of the other transitions?