The genius behind 'Xe' is that some people will say 'zee', others will say 'ecks-ee'. If someone hears something bad about the organization by mouth, they won

The genius behind 'Xe' is that some people will say 'zee', others will say 'ecks-ee'. If someone hears something bad about the organization by mouth, they won't know what to type into Google to read about it, and even if they do know how to spell it they'll get hits about a noble gas and a currency exchange site.