One way to summarize that is to say that a moral* and successful business is necessarily helping people. However, there are other benefits (to your business) of

One way to summarize that is to say that a moral* and successful business is necessarily helping people. However, there are other benefits (to your business) of acting morally: see the "Morale", "Help", and "Compass" sections of the essay. ;) * "moral" may be too broad here, but "honest" is too narrow