There's nothing "pessimistic" about thinking that a "shared purpose" is required. (I couldn't agree more!) There's a reason Simon Sinek's "Start with Why" (cle

There's nothing "pessimistic" about thinking that a "shared purpose" is required. (I couldn't agree more!) There's a reason Simon Sinek's "Start with Why" (clearly define the purpose of your organisation before the product) is the 3rd most popular Ted Talk (of all time ...) https://www.ted.com/playlists/171/the_most_popular_talks_of_all https://www.ted.com/playlists/171/the_most_popular_talks_of_... If the purpose is clearly defined, it should be obvious to everyone without any "marketing" required. Are you lucky enough to work for an organisation that has a clear purpose? (I ask because v. few people do ...)