3 ms·
Not saying it is good or bad but the reasoning behind 37's style of writing became evident after I read this. It is from a chapter of their book Rework entitled
by GBond 16y ago
Not saying it is good or bad but the reasoning behind 37's style of writing became evident after I read this. It is from a chapter of their book Rework entitled "Pick a Fight":
"Having an enemy gives you a great story to tell customers,
too. Taking a stand always stands out. People get
stoked by conflict. They take sides. Passions are ignited.
And that’s a good way to get people to take notice."
- kenjackson 16y agoBut to take notice of what? There are so many things of real controversy that one can take a stand on. Why make things up that you don't really believe in to have an argument where you don't disagree with the opposition? I get that 37 Signals is successful. But I think their writing does their software no favors. If anything I'd be more tempted to not purchase product from a company like this.
- GBond 16y agoIn some ways I agree (I've long unsubscribe from SvN because of their black and white position on how to run a company). But from a publicity/marketing POV, I can see why they are doing this. Their market segment is the small biz and they write stuff about how to run one. This is a blog topic segment that is super-saturated, ranging from PG's essays to "get rich quick!" blogs. So 37s made a choice to get notice (and gain leads for more BaseCamp subs) in this arena by any means. Yes, you can argue it is at the expense of audience deciding NOT to become a customer due to opposing their view. But this is the gamble they are taking. They are betting that most people are able to separate having an opposing opinion from seeing the value of being a paying customer of their products.