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I spent six months in a NYC building very recently, and had the opportunity to listen to the sales team give their pitch to leads every day as I hung out in a c
by subpixel 9y ago
I spent six months in a NYC building very recently, and had the opportunity to listen to the sales team give their pitch to leads every day as I hung out in a common area. My observations:
1. Lots of the people looking at WeWork space are aspirational, to the extent that they hope being at WeWork will boost the prospects of their small business (via networking etc)
2. The tenants in more than one office on our floor were involved in one form or another of cyber-currency promotion.
3. Turnover is wicked fast.
4. Marketing to WeWork tenants is a lucrative revenue stream, both online and in WeWork buildings. All these kids have money burning a hole in their pocket and service providers are paying WeWork a lot to reach them.
5. WeWork competition is very strong at the high-end (Knotel etc). Everyone else is hanging on for dear life.