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I don't know about SoundJam, but I'd argue that Google and Amazon bought the brand names YouTube and Zappos. Google wanted the 'eyeballs' attached to YouTube t
by kgo 16y ago
I don't know about SoundJam, but I'd argue that Google and Amazon bought the brand names YouTube and Zappos. Google wanted the 'eyeballs' attached to YouTube to sell more advertising. Amazon certainly has a big enough retail infrastructure that they could have just started selling clothes on the main site.
- kgo 16y agoWhere 'brand' translates to 'customers' in the context of the article.