3 ms·
I think the trick is in choosing a new name that actually sounds nicer than the old one, and not that of an alien overlord.
by hyperbovine 16y ago
I think the trick is in choosing a new name that actually sounds nicer than the old one, and not that of an alien overlord.
- poutine 16y agoWell, they are mercenaries after all... I half suspect they picked a difficult to pronounce name so nobody would talk about them.
- gojomo 16y agoNeither of the names are PR gold. 'Blackwater' is the plumber's term for sewage. 'Xe' sounds alien or like a B-movie villain accent: "We have xe plans, nothing will prevent xe final solution now!"
- pohl 16y agoThe genius behind 'Xe' is that some people will say 'zee', others will say 'ecks-ee'. If someone hears something bad about the organization by mouth, they won't know what to type into Google to read about it, and even if they do know how to spell it they'll get hits about a noble gas and a currency exchange site.
- MartinCron 16y agoThey are both really spooky sounding names, though. Blackwater is so alpha-male sounding, and it makes the phrase "Blackwater Contractor" sound (probably) more evil than they actually are.