[1]: https://www.cnbc.com/2017/07/24/alphabet-earnings-q2-2017.html https://www.cnbc.com/2017/07/24/alphabet-earnings-q2-2017.ht... But I have to say, "Of cour

[1]: https://www.cnbc.com/2017/07/24/alphabet-earnings-q2-2017.html https://www.cnbc.com/2017/07/24/alphabet-earnings-q2-2017.ht... But I have to say, "Of course, Google has the money to spend." "Bleeding cash" is hardly what Google/Alphabet is doing. At worse, this for Google/Alphabet is the $10 bill that discovered in a jacket they haven't put on since last spring. Or to state this properly, Alphabet's liquidity/viability is not in danger by this effort :)