An old good Joel for you: https://www.joelonsoftware.com/2000/05/12/strategy-letter-i-ben-and-jerrys-vs-amazon/ https://www.joelonsoftware.com/2000/05/12/strat

An old good Joel for you: https://www.joelonsoftware.com/2000/05/12/strategy-letter-i-ben-and-jerrys-vs-amazon/ https://www.joelonsoftware.com/2000/05/12/strategy-letter-i-... tldr: Most people, when they're sure they have this amazing one in a million idea want to make it happen and grow a company really big really fast. And for that, you need VCs to supply truckloads of cash to burn through. This comes with a non-obvious price though. Check out the essay if you haven't read it, it's really good.