I don't know if in the first place they had the idea to make an app for their downstream data flow, or they realized they can drink from their own juice and pro

I don't know if in the first place they had the idea to make an app for their downstream data flow, or they realized they can drink from their own juice and profit from it. Looks like Proper beat them to the punch on this one, but hey, the have the cake, they have the knife, looks like they can pick who is getting which slice.