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Well, it is a fact that it doesn't work. I'm not making this up. The whole industry knows it doesn't work. This type of advertising has a name of its own: "nat

Well, it is a fact that it doesn't work. I'm not making this up. The whole industry knows it doesn't work. This type of advertising has a name of its own: "native advertising". Companies like Buzzfeed, etc. made a lot of money in the beginning by taking advantage of this new format, essentially tricking readers into thinking that these are actual real content. However it doesn't work as well as it used to because people have pretty much figured out what a native ad looks like. However podcasts are single threaded, meaning if you're listening to a podcast and an ad starts playing, you could skip it but most people just keep it on as long as it's not too long. Basically it's a pushed advertising. But this is completely different when it comes to textual content because visual content is easily ignorable AND blockable. Plus, even if you don't block or ignore it, you still only glance at the banner ad, which is completely different from the level of advertising done by podcasters. There are tons more reasons why podcasts and textual media are completely different beasts, but the gist is, content industry is not as simple as it looks. Every ad format has a different value from one another, and also it depends on how focused the audience is, etc.

hvidgaard 8y ago
They work in magazines and newspapers. An article delivered over RSS is basically the same as a magazine delivered in your mailbox. You may glance over it, but as long as it's delivered from the same servers as the actual content it's not blockable. I'm not saying it should be a flashing banner on top, but it be somewhat incorporated in a format and length such that people aren't too annoyed - probably in corporation with the "sponsor". We know this works from the web because advertisers keep paying money for the ad space through articles.
- cocktailpeanuts 8y ago
  They do NOT work in magazines and newspapers. That's why they are going out of business. And that's why all the larger media companies are coming online and ditching offline versions.
  - hvidgaard 8y ago
    You're applying causation when there is no clear link. They are going out of business because they're being replaced by online entities. Before The Internet was a thing they worked just fine, again, as evident by the sheer amount of advertising in magazines back then.

hvidgaard 8y ago

They work in magazines and newspapers. An article delivered over RSS is basically the same as a magazine delivered in your mailbox. You may glance over it, but as long as it's delivered from the same servers as the actual content it's not blockable. I'm not saying it should be a flashing banner on top, but it be somewhat incorporated in a format and length such that people aren't too annoyed - probably in corporation with the "sponsor". We know this works from the web because advertisers keep paying money for the ad space through articles.

cocktailpeanuts 8y ago
They do NOT work in magazines and newspapers. That's why they are going out of business. And that's why all the larger media companies are coming online and ditching offline versions.
- hvidgaard 8y ago
  You're applying causation when there is no clear link. They are going out of business because they're being replaced by online entities. Before The Internet was a thing they worked just fine, again, as evident by the sheer amount of advertising in magazines back then.