Your user is going to find your competition anyway, whether now or after they become your customer. You can’t hide options from a consumer, even in small market

Your user is going to find your competition anyway, whether now or after they become your customer. You can’t hide options from a consumer, even in small markets. So you may as well present the comparison, unless you’d rather your competitors speak for you. On the other hand, an argument against it is that by acknowledging the identities of your competitors, you are psychologically anchoring your company to them. You’re saying “we solve the same problem.” But what if you’re solving a bigger problem? What if your product is so innovative and market-defining that your competition will not be the same in Phase 1 as in Phase 2? Do you want to risk being grouped into the same pool as less innovative companies?