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>Unlike the giants, the ad tech firms have no direct relationship with consumers. They say Google’s and Facebook’s response pressures publishers to seek consent
by Buge 9y ago
>Unlike the giants, the ad tech firms have no direct relationship with consumers. They say Google’s and Facebook’s response pressures publishers to seek consent on behalf of dozens of ad tech firms that people have never heard of.
This is exactly what I said back in November.
https://news.ycombinator.com/item?id=15769544 https://news.ycombinator.com/item?id=15769544
- tjoff 9y agoTarget the site, not the users. Simple as that, arguably you'd have much better accuracy targeting an interest rather than trying to profile each IP anyway.