terrible retail experience, yes and quite standard for retail, especially that that purposefully encourages the whine and cry for things they want at eye level

terrible retail experience, yes and quite standard for retail, especially that that purposefully encourages the whine and cry for things they want at eye level at registers. I avoid certain stores in order to avoid the whole "I want this, I want, I want, whine whine" in the store and then at the checkout. I understand Toys R Us playing to this, going in you know it's going to happen... but rather than really trying to increase it with impulse things at the entrance and then at the checkout, especially with things like candy, they could innovate. Giving the kids a scanner like some of the walmarts have available and letting them zap all their wants, like some stores have with wedding registries, then letting them print a list or send to an app and then be able to sort by most wanted, etc - easy sharing.. could increase sales, and take care of the whining problem for example. I'd also support a non candy aisle by spending more money if it had fresh fruit / veggy snacks for example, and I think others would as well. The wall street greed that pushes some of these methods of selling is backfiring in some ways that are uncountable - if your app could detect the times I need something, yet drive by your store because kids and your impulse check out aisles..