5 ms·

It's not about what advertisers don't like: https://www.youtube.com/watch?v=pj8n78AuN3w https://www.youtube.com/watch?v=pj8n78AuN3w

crankylinuxuser 8y ago
And people think Facebook is bad. Remember DoubleClick, the ad company that did all sorts of scammy and slimy and hacky advertising? Yeah, Google bought them years ago. Now mix in "AI" -- which really means crap arbitrary computer decisions that you have no recourse on. Yeah, "Do Evil, and dont care". That's their slogan now.
- HenryBemis 8y ago
  DoubleClick is not the devil. Ok it kinda is. I have been blocking them on my hosts file [1], Noscript, and Adblock+ for years. But I don't feel that YouTube content is relevant to this discussion (evil-ness of Advertisers). I don't think that YouTube has signed a Contract with (majority) of content creators that they will get paid $XX for YY-hours of viewing (or for ad display). That would have been breach of contract (kinda like when you bank changes your interest rate or your employer your salary without agreement). I don't really like what Google has become, but it's their rules, and it's a take it or leave it. Do creators have the guts to abandon massively Google for a couple of months? Similar to going for a strike. Can they make 500 million people not look at cat-videos for 2 months? [1]: someonewhocares.org/hosts
  - whywhywhywhy 8y ago
    >Can they make 500 million people not look at cat-videos for 2 months? We can pretend YouTube is just a twee place to watch cat videos like it was 12 years ago or we can actually realise that the network has evolved over time and people actually go there now to watch personalities not just funny home videos. I feel YouTube creators might be surprised with just how much power they wield if they did move to another platform en masse.
nemothekid 8y ago
I'm a fan of h3h3, but this video is misleading. The reason Kimmel and CNN still have ads on their channels is because they have a sales team who negotiates their own ads. Joe YouTuber does not. In other words, if your sales team is essentially the "black box of YouTube" you are beholden to YouTube's "demonetization algorithm". Kimmel (ABC/Disney) does not. Negotiating ad deals for every creator is hard, so "bundlers" (even those owned by Disney, like Maker) would rather just rely on YouTube.
- youpassbutter 8y ago
  The video isn't misleading. You are missing the point. It's pointing out that advertisers don't really care about how controversial the content is. > In other words, if your sales team is essentially the "black box of YouTube" you are beholden to YouTube's "demonetization algorithm". Kimmel (ABC/Disney) does not. That's the point. Why is coca cola fine with advertising on controversial video on kimmel's TV shows but not on other people's content on youtube? You could discuss the same topic on youtube and you would be demonetized while kimmel isn't. Why? It can't be because advertisers don't like that type of content. Otherwise, they wouldn't be advertising on kimmel ( tv and youtube ). Advertisers are advertising in china, saudi arabia, israel, russia, etc. So obviously they have no qualms about image or controversy. From 2011 to 2016, they didn't have qualms about offensive content on youtube. So what changed? It's simply a matter of traditional media like CNN constantly attacking youtube and advertisers to get more money for themselves. That's it. If you applied the same rules on youtube as you did on TV, the entire industry would have to shut down. Think about it. During the las vegas shooting, CNN shows dead bodies and was exploiting controversial topic for their own selfish ends. Advertisers had no problem showing their ads on CNN during that time ( on TV or youtube ). But if a ordinary youtuber covered the topic, it would be flagged as "controversial" and not advertiser-friendly. But that doesn't make sense since advertisers had no problem advertising everywhere else. The only reason there is demonetization on youtube is because the likes of CNN has been constantly attacking youtubers and advertisers because they want the ad money coming to them. It's pretty slimey but what do you expect from CNN and the media.
  - dragonwriter 8y ago

crankylinuxuser 8y ago

And people think Facebook is bad. Remember DoubleClick, the ad company that did all sorts of scammy and slimy and hacky advertising? Yeah, Google bought them years ago. Now mix in "AI" -- which really means crap arbitrary computer decisions that you have no recourse on. Yeah, "Do Evil, and dont care". That's their slogan now.

HenryBemis 8y ago
DoubleClick is not the devil. Ok it kinda is. I have been blocking them on my hosts file [1], Noscript, and Adblock+ for years. But I don't feel that YouTube content is relevant to this discussion (evil-ness of Advertisers). I don't think that YouTube has signed a Contract with (majority) of content creators that they will get paid $XX for YY-hours of viewing (or for ad display). That would have been breach of contract (kinda like when you bank changes your interest rate or your employer your salary without agreement). I don't really like what Google has become, but it's their rules, and it's a take it or leave it. Do creators have the guts to abandon massively Google for a couple of months? Similar to going for a strike. Can they make 500 million people not look at cat-videos for 2 months? [1]: someonewhocares.org/hosts
- whywhywhywhy 8y ago
  >Can they make 500 million people not look at cat-videos for 2 months? We can pretend YouTube is just a twee place to watch cat videos like it was 12 years ago or we can actually realise that the network has evolved over time and people actually go there now to watch personalities not just funny home videos. I feel YouTube creators might be surprised with just how much power they wield if they did move to another platform en masse.

nemothekid 8y ago

I'm a fan of h3h3, but this video is misleading. The reason Kimmel and CNN still have ads on their channels is because they have a sales team who negotiates their own ads. Joe YouTuber does not. In other words, if your sales team is essentially the "black box of YouTube" you are beholden to YouTube's "demonetization algorithm". Kimmel (ABC/Disney) does not. Negotiating ad deals for every creator is hard, so "bundlers" (even those owned by Disney, like Maker) would rather just rely on YouTube.

youpassbutter 8y ago
The video isn't misleading. You are missing the point. It's pointing out that advertisers don't really care about how controversial the content is. > In other words, if your sales team is essentially the "black box of YouTube" you are beholden to YouTube's "demonetization algorithm". Kimmel (ABC/Disney) does not. That's the point. Why is coca cola fine with advertising on controversial video on kimmel's TV shows but not on other people's content on youtube? You could discuss the same topic on youtube and you would be demonetized while kimmel isn't. Why? It can't be because advertisers don't like that type of content. Otherwise, they wouldn't be advertising on kimmel ( tv and youtube ). Advertisers are advertising in china, saudi arabia, israel, russia, etc. So obviously they have no qualms about image or controversy. From 2011 to 2016, they didn't have qualms about offensive content on youtube. So what changed? It's simply a matter of traditional media like CNN constantly attacking youtube and advertisers to get more money for themselves. That's it. If you applied the same rules on youtube as you did on TV, the entire industry would have to shut down. Think about it. During the las vegas shooting, CNN shows dead bodies and was exploiting controversial topic for their own selfish ends. Advertisers had no problem showing their ads on CNN during that time ( on TV or youtube ). But if a ordinary youtuber covered the topic, it would be flagged as "controversial" and not advertiser-friendly. But that doesn't make sense since advertisers had no problem advertising everywhere else. The only reason there is demonetization on youtube is because the likes of CNN has been constantly attacking youtubers and advertisers because they want the ad money coming to them. It's pretty slimey but what do you expect from CNN and the media.
- dragonwriter 8y ago