> They make an effort to design their products and services with privacy and security in mind This is certainly true, and given that under Cook Apple has clear

> They make an effort to design their products and services with privacy and security in mind This is certainly true, and given that under Cook Apple has clearly decided this is a strategic asset to invest in, will probably become more true over time > and are much more transparent about what data is collected and how it's used This is false - Google does just as good a job on transparency. It's trivially easy to see what data they have on you, and control it as you wish. Google's business model would be threatened if people used these facilities, but of course they don't.