3 ms·

You seem to think that the problem lies only with people being programmed to buy things - the choice of word is probably not helping here a lot - but the real i

You seem to think that the problem lies only with people being programmed to buy things - the choice of word is probably not helping here a lot - but the real issue here is about the validation loops people experience when on social media. It's not that someone else is programming you to vote candidate X instead of candidate Y or that now you want to buy brand Z, it's that we are rewiring our brains to follow the short-term feedback loops in how we act within society, i.e. we don't go places anymore because we want to experience something new but to share the simple fact of going somewhere with our networks and getting validated by them. I think that's the bigger issue here.

bb88 8y ago
> ... but to share the simple fact of going somewhere with our networks and getting validated by them. I think that's the bigger issue here. This isn't a new phenomenon. We see this in the form of companies branding strategy. The more you see the brand on the people you respect, the more likely you are to buy it. A couple of examples. 1. Michael Jordan and Nike. Air Jordan's became the shoe to own in the 1980's. 2. Apple gear. Apple chooses their gear to be instantly recognizable. If you buy a mac book pro, say, you are extending their brand, unless you hide the apple logo somehow. You also see this with brands like Abercrombie and Fitch, American Eagle, Hollister, and RVCA, where they sell clothing with the brand front and center on it. So in 2018, the game is being played on Instagram and Facebook instead of college campuses and high schools in the 1980's.
- crtasm 8y ago
  >unless you hide the apple logo somehow. I once bought a macbook pro while providing tech support for an organisation that used them exclusively. One of the first things I discovered when setting it up was that it takes three layers of silver gaffa tape over the apple to completely hide its glow.

bb88 8y ago

> ... but to share the simple fact of going somewhere with our networks and getting validated by them. I think that's the bigger issue here. This isn't a new phenomenon. We see this in the form of companies branding strategy. The more you see the brand on the people you respect, the more likely you are to buy it. A couple of examples. 1. Michael Jordan and Nike. Air Jordan's became the shoe to own in the 1980's. 2. Apple gear. Apple chooses their gear to be instantly recognizable. If you buy a mac book pro, say, you are extending their brand, unless you hide the apple logo somehow. You also see this with brands like Abercrombie and Fitch, American Eagle, Hollister, and RVCA, where they sell clothing with the brand front and center on it. So in 2018, the game is being played on Instagram and Facebook instead of college campuses and high schools in the 1980's.

crtasm 8y ago
>unless you hide the apple logo somehow. I once bought a macbook pro while providing tech support for an organisation that used them exclusively. One of the first things I discovered when setting it up was that it takes three layers of silver gaffa tape over the apple to completely hide its glow.