3 ms·
Do you really think you're not being manipulated by Amazon? "Frequently bought together", fake reviews based on free samples in exchange for "honest opinions" (
by listenallyall 9y ago
Do you really think you're not being manipulated by Amazon? "Frequently bought together", fake reviews based on free samples in exchange for "honest opinions" (hah!), gold box deals with countdowns to artificial deadlines, "people also shopped for", add-on items, "recommendations for you", free shipping when you spend at least $X, discounts calculated from inflated retail prices, "your shopping history" going back 10+ years, daily email specials, curated product photos. And millions of A/B tests to optimize everything from the layout, colors, product recommendations, search results, and checkout process to make more people buy more stuff.
- skookumchuck 9y agoStores optimize layout, colors, ambient music, the checkout process (ever see the rack of stuff right by the cash register?), too. They even pump fragrances into the store. There's enormous effort expended on this by stores - because it works.