How to sell: - a proposed feature that does not yet exist that customers will pay for - a fix for a defect - an improvement to a fix for a defect - accepting a

How to sell: - a proposed feature that does not yet exist that customers will pay for - a fix for a defect - an improvement to a fix for a defect - accepting a defect as being lower or higher priority - improvements in the product development process (automated tests, continuous integration, continuous deployment, pull request reviews, coding style over solution...)