As cost goes down it becomes more accessible. Take a fake video of the president. People are likely to be willing to buy the explanation someone went through

As cost goes down it becomes more accessible. Take a fake video of the president. People are likely to be willing to buy the explanation someone went through the trouble of hiring an actor and makeup specialist to make such a fake video. But a fake video of a school board member? Does anyone really have the resources to spend all the money needed to hire a look alike and make a video? Would people be more willing to think like that and assume the video is true? I think so. Apps that can create realistic fake videos will get better and cheaper, meaning that increasing numbers of people will be able to create more convincing fake videos. At least for a while the technology will outpace the social awareness, and this gap is where we will see problems. Imagine a new form of cyber bullying that relied of using a fake app.