Yes, and the "best" whitening products are made in Japan. Fair skin is often considered a desirable thing among many of the Asian cultures. A distinction needs

Yes, and the "best" whitening products are made in Japan. Fair skin is often considered a desirable thing among many of the Asian cultures. A distinction needs to be made. Most of the Asians using whitening products aim to get the skin to #ffffff, not the color of caucasian skin. Caucasians are a few tints darker than #ffffff.