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I agree with ddingus that it is better to sell on your positives. But, in this space, against these big firms, you should have a clear differentiation. State th
by soneca 9y ago
I agree with ddingus that it is better to sell on your positives. But, in this space, against these big firms, you should have a clear differentiation. State that.
Make it clear to whom your product is specially designed. And list the features that the others don't have that confirms that positioning.
Then you can state things like _"The only/best accounting product if you are/want XYZ"_
- osrec 9y agoThank you. We do have some nice differentiating points that we can highlight, so will bear that in mind when we redesign the landing page (and any supporting pages).
- soneca 9y agoHere is a great guide to growth: https://www.julian.com/learn/growth/intro https://www.julian.com/learn/growth/intro Its section on Landing Pages is an awesome resource for getting some low hanging fruits right on your landing page. Very actionable advice that will most certainly improve your redesign.
- osrec 9y agoThank you, I will give that a read tonight.
- ddingus 9y agoBTW, those are positives. Implying others are inferior is no worry. That’s expected. I was really getting at primary value being more than, “we aren’t those other guys”