“Rather than having to pay upfront, even the smallest startup could access technology that rivalled what a large enterprise had available to them.“ This assump

“Rather than having to pay upfront, even the smallest startup could access technology that rivalled what a large enterprise had available to them.“ This assumption seems wrong to me and I’ll even suggest the exact opposite. Cloud software has traditionally been cumbersome since its the one size fits all approach. With the advent of the cloud, people were willing to sacrifice functionality for convenience. Now that everything is in the cloud this is not true anymore and we’re starting to see pushback at all levels. Almost every company has a different workflow that only custom software can serve best. This is why companies with more resources will win at the software game; assuming they know how to play. Molding software to your workflow is always better than changing your workflow to accommodate software.