Up to about 100 years ago, this was common in Europe (and probably America) as well: when 90%+ of the populace were poor agriculture workers, white skin was a s

Up to about 100 years ago, this was common in Europe (and probably America) as well: when 90%+ of the populace were poor agriculture workers, white skin was a status symbol. This eventually reversed when most work moved indoors, and a tan became something acquired on vacations. The open question is why Japan, as dominated by clerical work as any other fully industrialized country, still retains the ideal of white skin. OTOH, it's a generational thing there as well: deep, fake tans are quite popular among school-age girls (and guys).