It's a story about RackShack, which was renamed to Ev1Servers. Interestingly, I heard a rumour that the real reason for then renaming the business was because

It's a story about RackShack, which was renamed to Ev1Servers. Interestingly, I heard a rumour that the real reason for then renaming the business was because of a court case with RackSpace who said the name was confusing similar. But no, RackSpace was big name expensive hosting at the time. When Rachel talks about new competition, she may have been referring to ServerBeach, which was actually started by RackSpace but they sold dirt cheap servers and stole the entire surfer theme concept. I worked at RackShack and Ev1Servers during these times.