4 ms·

What time would be better?

smcl 9y ago
6am or later? Even if they played it safe with the usual business hours of 9-6 in the users locale (since companies generally know your location) it’d be fine. I'd be relatively forgiving for a US company who doesn't really know where I live sending me stuff at these times - they've no way to know what is "sensible". However I was getting pestered by Vodafone in my country at 2am nearly daily for a while
- dzmien 9y ago
  This is why I set "do not disturb/alarms only" when I set my alarm before going to bed.
PeterisP 9y ago
It depends? It's clear that the time chosen is important, it will influence the likelihood that the recipient will go back to your store or not. For example, if they get the notification while on their way to work, they're likely to set it aside because they won't open the shopping cart while driving; you want to "hit them" sometime when they're sitting with their device of choice and would have a spare minute to do the things you want them to do. That time wouldn't be the same for all people. And the choice to do this properly would depend on your volumes. If you're a small shop, you just pick one time - definitely not 2 AM, but, say, 11:30 AM (so office workers can do their thing in a lunchbreak) or 8 PM when they're likely to be home; it depends on your target audience. If you have a distributed client base, you'd want to take time zones into account. And if you're large enough so that small changes in this result make enough money to worry about it seriously, you might even do some ML to pick the optimal reminder time for each customer; e.g. training a predictor on what factors will influence the 'desired action' chance in a "multi-armed bandit" approach to explore the options initially and then start using the ones that work best. That's obviously overkill for most companies, but for large online retailers that would be a natural choice, it all depends on scale.

smcl 9y ago

6am or later? Even if they played it safe with the usual business hours of 9-6 in the users locale (since companies generally know your location) it’d be fine. I'd be relatively forgiving for a US company who doesn't really know where I live sending me stuff at these times - they've no way to know what is "sensible". However I was getting pestered by Vodafone in my country at 2am nearly daily for a while

dzmien 9y ago
This is why I set "do not disturb/alarms only" when I set my alarm before going to bed.

PeterisP 9y ago

It depends? It's clear that the time chosen is important, it will influence the likelihood that the recipient will go back to your store or not. For example, if they get the notification while on their way to work, they're likely to set it aside because they won't open the shopping cart while driving; you want to "hit them" sometime when they're sitting with their device of choice and would have a spare minute to do the things you want them to do. That time wouldn't be the same for all people. And the choice to do this properly would depend on your volumes. If you're a small shop, you just pick one time - definitely not 2 AM, but, say, 11:30 AM (so office workers can do their thing in a lunchbreak) or 8 PM when they're likely to be home; it depends on your target audience. If you have a distributed client base, you'd want to take time zones into account. And if you're large enough so that small changes in this result make enough money to worry about it seriously, you might even do some ML to pick the optimal reminder time for each customer; e.g. training a predictor on what factors will influence the 'desired action' chance in a "multi-armed bandit" approach to explore the options initially and then start using the ones that work best. That's obviously overkill for most companies, but for large online retailers that would be a natural choice, it all depends on scale.