* Set a challenge. What do you want that employee to achieve in the time that they're with you? * Lay out the opportunity. How can they develop and what will t

* Set a challenge. What do you want that employee to achieve in the time that they're with you? * Lay out the opportunity. How can they develop and what will the rewards of success be? * Tell a story. How can a potential employee find out about the role and the company culture in an engaging way? We included all three of the above when we wrote a recent job posting for a managerial position, "Searching for a Superhero": http://brightone.org.uk/searching-for-a-superhero/ http://brightone.org.uk/searching-for-a-superhero/