Is Apple collecting the minimum amount of user data possible? Do purchasers of Apple hardware decide which "features" Apple should offer? Do these purchasers

Is Apple collecting the minimum amount of user data possible? Do purchasers of Apple hardware decide which "features" Apple should offer? Do these purchasers decide what tradeoffs will be made between (a) not collecting user data (maximum privacy by design) and (b) collecting user data with the justification that a "feature" requires it (sacrafice user privacy as required by manufacturer's design)? Apple's CEO calls privacy a "fundamental human right". If by its design Apple hardware encourages or requires that right to be abridged (e.g. AppleID, AppStore, etc.), who makes the determination that the purchasers absolute fundamental right (hardware only, no data collection) is outweighed by the need to provide "features" that encourage or necessitate privacy tradeoffs (pre-installed software, ongoing "services", licenses to compile and install software, etc.). Who decides when the "fundamental right" to privacy should be diminished to support a "feature" chosen by the manufacturer? If there is (a) one type of hardware/software company that collects user data and sells advertisement, (b) a second type of hardware/software company that collects user data but does not sell advertisement, then is there (c) a third type of hardware/software company that does not collect user data? What would be the most ideal company for the privacy-conscious consumer: (a), (b) or (c)?