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Juicero was hilarious and easy to make fun of, but if you compare it to Nespresso, it's not really such a ridiculous concept.
by seem_2211 8y ago
Juicero was hilarious and easy to make fun of, but if you compare it to Nespresso, it's not really such a ridiculous concept.
- ggg9990 8y agoExcept Nespresso is $150 for the machine and $1/drink, not $700/$5, and the coffee market is much better developed than the green juice market.
- wpietri 8y agoExactly. In the lean startup world, people talk about early products in "painkiller vs vitamin" terms. If you're going to build a new kind of business, you want a product that people are desperate to have. If it's a nice-to-have, it's much harder to find enough early adopters to build a sustainable business. (Not impossible, but it takes a lot more capital and is much riskier.) Juicero was literally a vitamin play. Nobody needs it, but some people like it. Coffee, on the other hand contains an addictive stimulant that 60+% of Americans consume every day. People need their morning coffee, and will literally develop headaches if they don't have it often enough. Juicero=Nespresso is one of those comparisons that only makes sense if you don't think about the details. Sure, it's got some surface plausibility, but only if you don't think much about the details.