Though your generally right, the article sets a tone in the first paragraph. It is saying that if your looking for ML/AI solutions for marketing and you ARENT

Though your generally right, the article sets a tone in the first paragraph. It is saying that if your looking for ML/AI solutions for marketing and you ARENT doing the basics already then your throwing good money after bad. You should START with some sql and targeted emails before you dive into a large and potentially expensive project.