Yes, hindsight is 20/20. However, Google was smart enough to see the endgame: knowing people’s interests is some of the most valuable information available to a

Yes, hindsight is 20/20. However, Google was smart enough to see the endgame: knowing people’s interests is some of the most valuable information available to advertisers, ever. What Facebook has, and what they essentially gave away for free, is far more valuable than whatever revenue they generated as a “platform.” The fact FB was generating revenue as a platform in 2010 has more to do with their strategy (which was lacking at the time) than with the value of the information they had. I’m suggesting they Zuckerberg’s hubris prevented him from seeing the value of what FB already was, and how to monetize that.