The dairy industry is about the worst industry to start anything. I've seen it up close in Germany, where some milk farmers still want to expand or set up new f

The dairy industry is about the worst industry to start anything. I've seen it up close in Germany, where some milk farmers still want to expand or set up new farms, despite lamenting about the poor price of milk. The farmers seem to have some kind of myopia where all they see is milk farming, and damn if the market needs it. And it's going to get worst. Pretty soon we will discover that you don't need a whole cow to make some milk. Substitutes for milk components are already in use everywhere, but it shouldn't be that difficult to produce "authentic" milk proteins and other components using synthetic biology. Before that, maybe we don't need a calve from every cow, improving at least that part of the animal welfare issue. And even a "disruptor" with cow-less milk may fail quickly, as consumers don't like change and milk is so damn cheap anyway.