Fair enough, so they put some marketing stuff as expenses and might have some visibility in the real world, but it also says in the same document: Historically

Fair enough, so they put some marketing stuff as expenses and might have some visibility in the real world, but it also says in the same document: Historically, we have been able to generate significant media coverage of our company and our vehicles, and we believe we will continue to do so. To date, for vehicle sales, media coverage and word of mouth have been the primary drivers of our sales leads and have helped us achieve sales without traditional advertising and at relatively low marketing costs.