It's a luxury they can afford by being a vision and design centric company. They don't cater to demand, they create it. By being quite generic and broad in the

It's a luxury they can afford by being a vision and design centric company. They don't cater to demand, they create it. By being quite generic and broad in their targeting themselves, they can get away with just collecting non personal "OS data", and they do it since the 80s. Their biggest enemy are companies that create an easier market for developers and businesses by passing down data that those businesses can use to reach users. FB getting into hardware (they will be a future competitor with AR) is possibly causing them sleepless nights.