> Facebook is a large advertising platform for journalists and media That's outdated thinking; see my response to Mononokay. As much as a year ago, journalists

> Facebook is a large advertising platform for journalists and media That's outdated thinking; see my response to Mononokay. As much as a year ago, journalists might have seen it that way. What has changed, and why the tone has changed, is that almost no journalists today see Facebook as anything but a competitor. It doesn't even matter if they were right then or are right now, or both, or neither. That's just the zeitgeist.